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    <loc>https://figandbloom.com/blogs/journal/how-do-you-keep-flowers-alive-longer</loc>
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      <image:title>How to Keep Flowers Alive Longer: A Care Guide</image:title>
      <image:caption>flowers in Melbourne</image:caption>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/how-to-decorate-your-home-with-flowers</loc>
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      <image:title>How to Decorate Your Home With Flowers: A Styling Guide</image:title>
      <image:caption>A bouquet of soft pink and purple flowers in a tall ceramic vase on a wooden console in a warm living room</image:caption>
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    <loc>https://figandbloom.com/blogs/journal/spring-has-sprung-at-fig-bloom</loc>
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      <image:title>Spring Flowers in Season in Australia</image:title>
      <image:caption>A spring arrangement of purple irises, lilies and pink alstroemeria</image:caption>
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    <loc>https://figandbloom.com/blogs/journal/what-is-the-most-beautiful-flower-in-the-world</loc>
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      <image:title>The Most Beautiful Flower in the World Is the Wrong Question</image:title>
      <image:caption>beautiful flower</image:caption>
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    <loc>https://figandbloom.com/blogs/journal/celebrity-inspired-wedding-floral-ideas</loc>
    <lastmod>2026-07-20T13:44:10+10:00</lastmod>
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      <image:title>Celebrity Inspired Wedding Floral Ideas</image:title>
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    <loc>https://figandbloom.com/blogs/journal/discover-which-flower-matches-your-zodiac-sign</loc>
    <lastmod>2026-07-20T13:51:22+10:00</lastmod>
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      <image:title>Discover which flower matches your zodiac sign</image:title>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/is-cotton-a-flower</loc>
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      <image:title>Is Cotton a flower?</image:title>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/why-do-women-like-flowers</loc>
    <lastmod>2026-07-20T13:47:38+10:00</lastmod>
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      <image:title>Why do women like flowers?</image:title>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/how-can-i-decorate-my-wedding-without-flowers</loc>
    <lastmod>2026-07-15T14:53:50+10:00</lastmod>
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      <image:title>How can I decorate my wedding without flowers?</image:title>
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  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/meet-our-latest-design-fiji</loc>
    <lastmod>2026-07-30T06:41:30+10:00</lastmod>
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      <image:title>Meet our latest design, “Fiji”</image:title>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/january-birth-flower</loc>
    <lastmod>2026-09-03T14:26:23+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/january-birth-flower-hero.jpg?v=1780401660</image:loc>
      <image:title>January Birth Flower: The Carnation and Its Meaning</image:title>
      <image:caption>A close-up of peach and yellow carnations with white hypericum berries and green foliage</image:caption>
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  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/february-birth-flower</loc>
    <lastmod>2026-09-03T14:26:24+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/february-birth-flower-hero.jpg?v=1780402774</image:loc>
      <image:title>February Birth Flower: The Violet and Its Meaning</image:title>
      <image:caption>A single purple iris in close-up, petals beaded with water</image:caption>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/march-birth-flower</loc>
    <lastmod>2026-10-03T17:38:02+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/march-birth-flower-hero.jpg?v=1780402802</image:loc>
      <image:title>March Birth Flower: The Daffodil and Its Meaning</image:title>
      <image:caption>Bright yellow daffodils with green leaves in the sun</image:caption>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/april-birth-flower</loc>
    <lastmod>2026-09-03T14:26:26+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/april-birth-flower-hero.jpg?v=1780402827</image:loc>
      <image:title>April Birth Flower: The Daisy and Its Meaning</image:title>
      <image:caption>A single white daisy with a yellow centre against soft greenery</image:caption>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/may-birth-flower</loc>
    <lastmod>2026-09-03T14:26:27+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/may-birth-flower-hero.jpg?v=1780402852</image:loc>
      <image:title>May Birth Flower: Lily of the Valley and Its Meaning</image:title>
      <image:caption>Delicate white lily of the valley bells on a green stem</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/june-birth-flower</loc>
    <lastmod>2026-09-03T14:26:29+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/june-birth-flower-hero.jpg?v=1780402874</image:loc>
      <image:title>June Birth Flower: The Rose and Its Meaning</image:title>
      <image:caption>A full bouquet of soft pink roses with green foliage</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/july-birth-flower</loc>
    <lastmod>2026-09-03T14:26:30+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/july-birth-flower-hero.jpg?v=1780402934</image:loc>
      <image:title>July Birth Flower: The Larkspur and Its Meaning</image:title>
      <image:caption>A hand holding a single stem of blue and purple delphinium</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/august-birth-flower</loc>
    <lastmod>2026-09-03T14:26:31+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/august-birth-flower-hero.jpg?v=1780402956</image:loc>
      <image:title>August Birth Flower: The Gladiolus and the Poppy</image:title>
      <image:caption>A close-up of vivid red gladiolus blooms on the stem</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/september-birth-flower</loc>
    <lastmod>2026-09-03T14:26:32+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/september-birth-flower-hero.jpg?v=1780403061</image:loc>
      <image:title>September Birth Flower: The Aster and the Morning Glory</image:title>
      <image:caption>A close-up of pink, daisy-like aster flowers</image:caption>
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  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/october-birth-flower</loc>
    <lastmod>2026-09-03T14:26:33+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/october-birth-flower-hero.jpg?v=1780403086</image:loc>
      <image:title>October Birth Flower: The Marigold and Its Meaning</image:title>
      <image:caption>A vivid orange bloom in close-up macro</image:caption>
    </image:image>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/november-birth-flower</loc>
    <lastmod>2026-09-03T14:26:34+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/november-birth-flower-hero.jpg?v=1780403111</image:loc>
      <image:title>November Birth Flower: The Chrysanthemum and Its Meaning</image:title>
      <image:caption>A dense cluster of fuchsia-pink chrysanthemums</image:caption>
    </image:image>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/december-birth-flower</loc>
    <lastmod>2026-09-03T14:26:36+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/december-birth-flower-narcissus-hero.jpg?v=1780403794</image:loc>
      <image:title>December Birth Flower: The Narcissus and Its Meaning</image:title>
      <image:caption>A single yellow narcissus in soft-focus close-up</image:caption>
    </image:image>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/birth-month-flowers</loc>
    <lastmod>2026-09-03T14:26:37+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/birth-month-flowers-hero.jpg?v=1780400316</image:loc>
      <image:title>Birth Flowers by Month: A Guide to Every Month&apos;s Bloom</image:title>
      <image:caption>A vibrant mixed arrangement of colourful seasonal flowers in a white vase</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/valentines-day-2019</loc>
    <lastmod>2026-07-03T14:15:11+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/It-will-always-be-you.webp?v=1747291394</image:loc>
      <image:title>Four insta-braggable ways to present your flowers this Valentine’s Day…</image:title>
    </image:image>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/australian-native-flowers-rising-popularity</loc>
    <lastmod>2026-09-03T14:26:38+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/australian-native-flowers-eucalyptus-bouquet_c2cd56f1-39eb-46af-b4cd-c8eebe574887.jpg?v=1773384232</image:loc>
      <image:title>Designing for the Australian Flower</image:title>
      <image:caption>Australian native flowers</image:caption>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/best-condolences-messages</loc>
    <lastmod>2026-07-20T13:42:40+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/condolences-flowers-man-crying_c1150484-eba4-436a-bf0c-ab621d73a845.jpg?v=1773383267</image:loc>
      <image:title>Best Condolences Messages – How to Say “I’m Sorry for Your Loss”</image:title>
      <image:caption>Best Condolences Messages</image:caption>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/phalaenopsis-orchid-care</loc>
    <lastmod>2026-07-15T14:54:45+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/phalaenopsis-orchid-white.webp?v=1773383449</image:loc>
      <image:title>Phalaenopsis orchid care: how to look after orchids</image:title>
      <image:caption>Phalaenopsis orchid care</image:caption>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/best-indoor-plants-2026</loc>
    <lastmod>2026-09-03T14:26:39+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/best_indoor_plants_7d2d4520-f58f-4433-b1fd-0ff8322d8e79.jpg?v=1783678897</image:loc>
      <image:title>The Best Indoor Plants of 2026</image:title>
      <image:caption>Indoor plants styled on shelves in a bright, modern living room</image:caption>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/a-drink-is-not-just-a-drink-its-an-experience</loc>
    <lastmod>2026-07-15T14:57:10+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/Flowers-for-a-dinner-Party-Tanqueray-Sevilla-5-scaled.jpg?v=1709509202</image:loc>
      <image:title>A Drink is Not Just a Drink: It&apos;s an Experience</image:title>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/fashion-meets-flowers-for-louvelles-trade-show-stand</loc>
    <lastmod>2026-08-01T08:33:33+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/Louvelle-Shower-Wear-Landscape_f1dfc5df-4019-415b-b35b-5eaed7510933.jpg?v=1773384321</image:loc>
      <image:title>What Fashion Taught Me About Flowers</image:title>
      <image:caption>Fashion Meets Flowers</image:caption>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/whitley-neill-gin-2019</loc>
    <lastmod>2026-07-15T14:59:20+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/whitley-neill-gin-media-wall-2_360f9b54-a44a-49fd-8017-650f2f7cf99e.jpg?v=1747292094</image:loc>
      <image:title>The Whitley Neill Gin Launch: On-Brand Botanicals and Fresh Flowers</image:title>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/how-to-care-for-your-money-plant</loc>
    <lastmod>2026-09-17T13:44:51+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/Chinese-Money-Plant-Erica-Murphy-5-scaled.jpg?v=1773385995</image:loc>
      <image:title>Chinese Money Plant Care: How to Care for Money Plants</image:title>
      <image:caption>Care for Money Plants</image:caption>
    </image:image>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/the-healing-power-of-a-flower-bunch</loc>
    <lastmod>2026-09-03T14:26:41+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/bunch-of-fowers_c7aa7262-30fd-4d98-aa56-2c879875078d.jpg?v=1773386352</image:loc>
      <image:title>The Healing Power of a Flower Bunch</image:title>
      <image:caption>fig and bloom</image:caption>
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  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/origami-cherry-blossom</loc>
    <lastmod>2026-07-03T14:16:27+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/cherry-blossom.jpg?v=1709528494</image:loc>
      <image:title>How to make an origami Cherry Blossom during ISO</image:title>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/peonies-everything-you-wanted-to-know</loc>
    <lastmod>2026-07-25T14:58:23+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/peony-16.webp?v=1781926803</image:loc>
      <image:title>Everyone Wants a Bucket of Peonies. I&apos;ll Give You Three.</image:title>
      <image:caption>Soft pink peonies arranged with room to breathe</image:caption>
    </image:image>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/fathers-day-2020</loc>
    <lastmod>2026-07-03T14:15:25+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/father_s_day_2020.webp?v=1747294185</image:loc>
      <image:title>How to celebrate Father’s Day in style during the iso era</image:title>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/medicinal-bath-guide</loc>
    <lastmod>2026-07-20T13:49:33+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/ava-sol-GkYjRBnFOOA-unsplash-1.jpg?v=1709544669</image:loc>
      <image:title>How to make a dreamy medicinal bath at home</image:title>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/flowers-help-our-wellbeing</loc>
    <lastmod>2026-07-20T12:43:00+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/AD2AC60C-B27D-482D-B491-52C063AA2254_35c535a6-4e72-4476-a4cd-1fcb35466646.jpg?v=1773386334</image:loc>
      <image:title>Flowers help our well-being!</image:title>
      <image:caption>fig and bloom</image:caption>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/top-five-native-flowers</loc>
    <lastmod>2026-07-15T14:55:07+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/tara-hegerty-J4TqyglZmpM-unsplash-scaled.jpg?v=1709546119</image:loc>
      <image:title>Our top 5 Australian native plants</image:title>
    </image:image>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/diy-flower-crown</loc>
    <lastmod>2026-07-20T13:52:50+10:00</lastmod>
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    <loc>https://figandbloom.com/blogs/journal/creating-a-sustainable-moment-this-christmas-with-flowers</loc>
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    <loc>https://figandbloom.com/blogs/journal/daylesford-sunday-market</loc>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/Farmers_Market_Hero_1_9cc660c4-dd7d-46bc-b8fe-835e7fa90fc8.jpg?v=1772269154</image:loc>
      <image:title>How Nature Shapes Regional Australia: Inside Daylesford Sunday Market</image:title>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/mineral-springs-hotel</loc>
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    <image:image>
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      <image:title>Cooking Close to the Land at Mineral Springs Hotel</image:title>
      <image:caption>Land at Mineral Springs Hotel</image:caption>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/why-do-my-roses-have-green-petals-understanding-fresh-roses-guard-petals-flower-freshness</loc>
    <lastmod>2026-08-10T08:19:09+10:00</lastmod>
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    <image:image>
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      <image:title>Why Do My Roses Have Green Petals? Understanding Fresh Roses, Guard Petals &amp; Flower Freshness</image:title>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/event-flowers-made-easy-corporate-event-flower-delivery-in-melbourne-sydney-brisbane</loc>
    <lastmod>2026-09-17T13:45:54+10:00</lastmod>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/what-to-write-on-flower-card</loc>
    <lastmod>2026-09-09T18:39:50+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/FlowersCard.jpg?v=1780264992</image:loc>
      <image:title>What to Write on a Flower Card When You Want It to Feel Personal</image:title>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/how-to-choose-flowers-for-the-occasion</loc>
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      <image:title>How to Choose Flowers That Feel Right for the Occasion</image:title>
      <image:caption>Wrapped Fig &amp; Bloom bouquet with vivid pink, blush and burgundy flowers</image:caption>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/winter-flowers-that-bring-warmth-home</loc>
    <lastmod>2026-09-03T14:26:53+10:00</lastmod>
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    <image:image>
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      <image:title>Winter Flowers That Bring Warmth to a Home</image:title>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/birthday-flowers-that-feel-thoughtful</loc>
    <lastmod>2026-08-21T08:32:09+10:00</lastmod>
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    <image:image>
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      <image:title>How to choose birthday flowers that feel like the person</image:title>
      <image:caption>Wrapped bouquet of white and green flowers resting on a timber table beside a boxed soy candle</image:caption>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/client-thank-you-flowers</loc>
    <lastmod>2026-09-11T13:17:18+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/flower-delivery-lifestyle-indoor-likely-a-home-or-office-entranc-1OAn3H.jpg?v=1781183534</image:loc>
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      <image:caption>A Fig &amp; Bloom arrangement being handed over at an office entrance, the recipient mid-smile</image:caption>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/sympathy-flowers-what-to-send</loc>
    <lastmod>2026-08-10T08:19:00+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/06-sympathy-flowers-words-hard-hero-1000x1066_994e7d5d-2d82-4f72-a205-f727f1eae14f.jpg?v=1785365231</image:loc>
      <image:title>Sympathy Flowers: What to Send When Words Are Hard</image:title>
      <image:caption>Soft white Fig &amp; Bloom bouquet with greenery for a gentle sympathy gesture</image:caption>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/why-20-percent-more-stems-for-members</loc>
    <lastmod>2026-08-27T18:12:44+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/osaka-statement-over-shoulder_739dd374-0340-4a52-a956-8e09f8451bfd.jpg?v=1781070066</image:loc>
      <image:title>More flowers, a new look: the thinking behind 20% more stems for members</image:title>
      <image:caption>Osaka bouquet in the new Fig &amp; Bloom illustrated wrap</image:caption>
    </image:image>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/against-the-dozen-red-roses</loc>
    <lastmod>2026-09-03T14:26:57+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/Red_Roses_c20cbdf3-95c5-42ac-bf03-b9283dfeb152.jpg?v=1781383539</image:loc>
      <image:title>Against the Dozen Red Roses</image:title>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/how-to-make-winter-flowers-last-longer</loc>
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      <image:caption>How to Make Winter Flowers Last Longer</image:caption>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/get-well-flowers-what-to-send-when-someone-s-unwell</loc>
    <lastmod>2026-09-03T14:27:00+10:00</lastmod>
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      <image:title>Get-Well Flowers: What to Send When Someone&apos;s Unwell</image:title>
      <image:caption>Get-Well Flowers: What to Send When Someone&apos;s Unwell</image:caption>
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  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/in-the-buckets-june</loc>
    <lastmod>2026-09-03T14:27:02+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/1awBGJqvLzzdlGJoHfm59uIGOBVpPUAHf_26a2224_4e84546a-3d40-4ee4-b81a-2017acf4dfe5.jpg?v=1781931950</image:loc>
      <image:title>In the Buckets: June</image:title>
      <image:caption>Buckets of fresh stems — carnations, hypericum and eucalyptus — lined up in the studio supply area</image:caption>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/i-only-ever-use-one-foliage</loc>
    <lastmod>2026-09-03T14:27:03+10:00</lastmod>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/what-makes-a-bouquet-look-cheap</loc>
    <lastmod>2026-09-03T14:27:05+10:00</lastmod>
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      <image:title>What Makes a Bouquet Look Cheap</image:title>
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  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/australian-flower-calendar</loc>
    <lastmod>2026-08-10T08:18:58+10:00</lastmod>
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      <image:title>The Australian Flower Calendar: What&apos;s in Season, Month by Month</image:title>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/what-australians-write-on-a-flower-card</loc>
    <lastmod>2026-09-03T14:27:07+10:00</lastmod>
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      <image:title>What Australians really write on a flower card</image:title>
      <image:caption>Osaka Signature bouquet with a greeting card, studio flat lay</image:caption>
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    <loc>https://figandbloom.com/blogs/journal/the-cost-of-caring</loc>
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      <image:title>The Cost of Caring</image:title>
      <image:caption>A Fig and Bloom arrangement photographed in the studio</image:caption>
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    <loc>https://figandbloom.com/blogs/journal/the-geography-of-gifting</loc>
    <lastmod>2026-08-27T18:12:40+10:00</lastmod>
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      <image:title>The Geography of Gifting</image:title>
      <image:caption>A Fig and Bloom arrangement photographed in the studio</image:caption>
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    <loc>https://figandbloom.com/blogs/journal/corporate-flower-gifting-etiquette-australia</loc>
    <lastmod>2026-09-03T14:27:12+10:00</lastmod>
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      <image:caption>A white Fig and Bloom arrangement being placed in a calm, light-filled room</image:caption>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/sympathy-flower-etiquette-australia</loc>
    <lastmod>2026-09-03T14:27:17+10:00</lastmod>
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      <image:caption>A Fig &amp; Bloom florist hands a white and green bouquet to a woman at her front door</image:caption>
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  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/australian-native-flowers-meanings-guide</loc>
    <lastmod>2026-09-03T14:27:19+10:00</lastmod>
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  </url>
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    <loc>https://figandbloom.com/blogs/journal/what-to-send-someone-in-hospital</loc>
    <lastmod>2026-09-03T14:27:20+10:00</lastmod>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/what-to-send-a-new-mum</loc>
    <lastmod>2026-09-03T14:27:23+10:00</lastmod>
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      <image:caption>A mother holding her newborn against her shoulder in soft window light</image:caption>
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  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/winter-wedding-flowers-australia</loc>
    <lastmod>2026-09-03T14:27:24+10:00</lastmod>
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  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/summer-wedding-flowers-australia</loc>
    <lastmod>2026-09-03T14:27:26+10:00</lastmod>
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  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/australian-spring-wedding-flowers-seasonal-guide</loc>
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    <image:image>
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  </url>
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  </url>
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    <lastmod>2026-08-10T08:18:43+10:00</lastmod>
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  </url>
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    <lastmod>2026-08-27T18:12:32+10:00</lastmod>
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      <image:caption>Fiddle leaf fig, Ficus lyrata, in a studio setting</image:caption>
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  </url>
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    <loc>https://figandbloom.com/blogs/journal/most-florists-fuss-over-the-wrong-thing</loc>
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      <image:title>Most florists fuss over the wrong thing</image:title>
      <image:caption>Kellie setting a long table with a low floral runner at an outdoor kitchen tea</image:caption>
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  </url>
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      <image:title>The Ugly Truth</image:title>
      <image:caption>Fig &amp; Bloom florists at work on arrangements at the studio bench</image:caption>
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    <loc>https://figandbloom.com/blogs/journal/wedding-flower-budget-advice</loc>
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      <image:title>Sunflowers: Meaning, Season, Care and Gifting</image:title>
      <image:caption>Teddy bear sunflowers with pink asters and white filler in a stone vase, Fig &amp; Bloom studio</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/lily-flower-guide</loc>
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    <image:image>
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      <image:title>Lily Flower Guide: Meaning, Types, Safety and Care</image:title>
      <image:caption>White and pink lilies opening in a mixed arrangement</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/lotus-flower-meaning</loc>
    <lastmod>2026-08-10T08:19:20+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/photo-1530517903273-3d60130ce0de_dd692854-d289-4bd8-b934-66b48733fe74.jpg?v=1786270413</image:loc>
      <image:title>Lotus Flower Meaning: Symbolism, Colours and Cultural Context</image:title>
      <image:caption>A pink true lotus rising above its leaves</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/dahlia-flower-meaning</loc>
    <lastmod>2026-09-04T11:48:49+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/cs1000-w33-n2-yu326pwy9i0.jpg?v=1786477210</image:loc>
      <image:title>Dahlia Flower Meaning: Colour, Symbolism and When to Send Them</image:title>
      <image:caption>Pink ball dahlias gathered in a clear vase</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/send-it-to-the-house-sympathy-flowers-after-the-funeral</loc>
    <lastmod>2026-09-09T18:38:21+10:00</lastmod>
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      <image:title>Send it to the house: the Australian etiquette of sympathy flowers after the funeral</image:title>
      <image:caption>White flowers and eucalyptus in a bright room, Fig &amp; Bloom studio still</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/prague-how-a-city-becomes-a-bouquet</loc>
    <lastmod>2026-09-09T18:38:21+10:00</lastmod>
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    <image:image>
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      <image:title>Prague: How a City Becomes a Bouquet</image:title>
      <image:caption>A pale pink ranunculus opened to show its layered paper-thin petals</image:caption>
    </image:image>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/anemone-flower-meaning</loc>
    <lastmod>2026-09-09T18:38:21+10:00</lastmod>
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      <image:title>Anemone Flower: Meaning, Colours, Season and Care</image:title>
      <image:caption>A scarlet anemone with a dark navy centre against a black background</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/sweet-pea-flower-meaning</loc>
    <lastmod>2026-09-09T18:38:21+10:00</lastmod>
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    <image:image>
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      <image:title>Sweet Pea Flower: Meaning, Scent, Season and Care</image:title>
      <image:caption>Pale pink sweet pea stems laid on a white surface</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/stock-flower-meaning</loc>
    <lastmod>2026-09-09T18:38:21+10:00</lastmod>
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    <image:image>
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      <image:title>Stock Flower: Meaning, Scent, Season and Care</image:title>
      <image:caption>A white stock flower and its buds against a black background</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/tulip-flower-meaning</loc>
    <lastmod>2026-09-09T18:38:21+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/tulip-hero-2x1.jpg?v=1788486615</image:loc>
      <image:title>Tulip Flower: Meaning, Colours, Season and Care</image:title>
      <image:caption>Yellow tulips opening in soft window light</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/blossom-branches-guide</loc>
    <lastmod>2026-09-09T18:38:21+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/blossom-hero-2x1.jpg?v=1788486667</image:loc>
      <image:title>Blossom Branches: Meaning, Season and How to Use Them</image:title>
      <image:caption>Flowering blossom branches in a ceramic vase against a pale wall</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/time-inside-a-bottle-of-arras</loc>
    <lastmod>2026-09-14T09:54:24+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/journal-hero-arras-tirage_efef0896-d106-458b-8185-02e209b3f44b.jpg?v=1789279202</image:loc>
      <image:title>The time inside a bottle of Arras</image:title>
      <image:caption>House of Arras Brut Elite, Cuvee No. 1801, beside a filled glass</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/typoflora-the-hand-behind-the-paper</loc>
    <lastmod>2026-09-22T10:01:14+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/shannon-typoflora-hero.jpg?v=1790031921</image:loc>
      <image:title>Typoflora: the hand behind the paper</image:title>
      <image:caption>Shannon of Typoflora in a greenhouse of flannel flowers</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/the-handwash-we-never-forgot</loc>
    <lastmod>2026-09-20T11:18:58+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/Untitled_design_1_301c5694-b344-4609-9481-cf6acfe634b6.jpg?v=1789643882</image:loc>
      <image:title>The hand wash we never forgot</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/the-palette-we-protect</loc>
    <lastmod>2026-09-28T11:13:46+10:00</lastmod>
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    <image:image>
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      <image:title>The Palette We Protect</image:title>
      <image:caption>Soleil, Carmen and Sienna, the three High Floral Design palettes, on the sideboard at Restaurant Hubert</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/line-and-scale-in-the-room</loc>
    <lastmod>2026-09-28T11:13:51+10:00</lastmod>
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    <image:image>
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      <image:title>Line and Scale in the Room</image:title>
      <image:caption>Long lunch table at Restaurant Hubert with low High Floral Design centrepieces, calla lilies and candles</image:caption>
    </image:image>
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  <url>
    <loc>https://figandbloom.com/blogs/journal/high-floral-design-launch-hubert</loc>
    <lastmod>2026-09-28T11:13:56+10:00</lastmod>
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    <image:image>
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      <image:title>High Floral Design, unveiled at Hubert</image:title>
      <image:caption>The Theatre Royale at Restaurant Hubert set for the High Floral Design launch lunch, two long tables under the red curtain</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/same-day-flower-delivery-sydney</loc>
    <lastmod>2026-09-28T12:18:46+10:00</lastmod>
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    <image:image>
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      <image:title>Same-Day Flower Delivery Sydney: The Cutoff That Matters</image:title>
      <image:caption>Finished bouquets prepared on a Sydney studio bench</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/congratulations-flowers</loc>
    <lastmod>2026-09-28T12:18:46+10:00</lastmod>
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    <image:image>
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      <image:title>Congratulations Flowers: How to Choose by the Win</image:title>
      <image:caption>Composed white floral arrangement on a lobby table</image:caption>
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  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/graduation-flowers-ceremony-or-the-house</loc>
    <lastmod>2026-10-06T08:34:07+11:00</lastmod>
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    <image:image>
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      <image:title>Graduation Flowers: For the Ceremony, or for the House After</image:title>
      <image:caption>Hands holding flower stems at a wooden studio bench, face out of frame</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/christmas-flowers-the-order-by-calendar</loc>
    <lastmod>2026-10-06T08:34:07+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
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      <image:title>Christmas Flowers: The Order-By Calendar</image:title>
      <image:caption>The Sydney studio in daylight, with plants, a counter and the bench where orders are taken</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/christmas-bush-and-the-december-stems</loc>
    <lastmod>2026-10-06T08:34:07+11:00</lastmod>
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      <image:title>Christmas Bush, Christmas Lily and the December Stems</image:title>
      <image:caption>Protea, eucalyptus and dusty miller on a Sydney studio bench, with a hand holding a stem</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/end-of-year-teacher-gifts</loc>
    <lastmod>2026-10-06T08:34:08+11:00</lastmod>
    <changefreq>weekly</changefreq>
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      <image:title>End-of-Year Teacher Gifts: When Flowers Are Right</image:title>
      <image:caption>Hands tying a black ribbon around a white wrapped bunch</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/why-we-built-reminders</loc>
    <lastmod>2026-10-07T13:14:13+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
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      <image:title>Why we built a better way to give</image:title>
      <image:caption>Arranging pale pink peonies at home</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/mum-loves-anemones</loc>
    <lastmod>2026-10-07T13:14:14+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/mum-loves-anemones-hero-2400.webp?v=1791315661</image:loc>
      <image:title>“Mum loves anemones.” We’ll remember that.</image:title>
      <image:caption>Red anemones with dark centres arranged in a white ceramic vase</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/group-gifts-less-organising</loc>
    <lastmod>2026-10-07T13:14:15+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
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      <image:title>One gift. Everyone involved. Less organising.</image:title>
      <image:caption>Two women sharing a gift of flowers</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/a-little-hint-makes-a-better-gift</loc>
    <lastmod>2026-10-07T13:14:16+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
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      <image:title>A little hint makes a better gift</image:title>
      <image:caption>Pink orchids held gently in a vase</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/the-details-you-need</loc>
    <lastmod>2026-10-07T13:14:17+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/reminders-hires-hero-4-2400.webp?v=1791330915</image:loc>
      <image:title>The details you need, without the awkward question</image:title>
      <image:caption>A gift of flowers at a front door</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/remember-the-date</loc>
    <lastmod>2026-10-07T13:14:18+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/reminders-hires-hero-5-2400.webp?v=1791330895</image:loc>
      <image:title>Remember the date. Give yourself time to make it special.</image:title>
      <image:caption>Arranging a colourful bouquet at home</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://figandbloom.com/blogs/journal/how-to-tell-if-an-online-florist-makes-your-flowers</loc>
    <lastmod>2026-10-07T14:13:48+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0657/8723/2489/articles/journal-own-studio-guide-hero-2026-10-07.jpg?v=1791334206</image:loc>
      <image:title>How to Tell If an Online Florist Makes Your Flowers Itself</image:title>
      <image:caption>Three florists at a wooden studio workbench preparing eucalyptus and flowers in a bright Fig &amp; Bloom studio</image:caption>
    </image:image>
  </url>
</urlset>
