Our Fig & Bloom News – Fig & Bloom

A Fig & Bloom arrangement being handed over at an office entrance, the recipient mid-smile

Client Thank-You Flowers That Do Not Feel Templated

Client thank-you flowers feel more considered when the reason, timing and card message are specific. Use this guide to send a polished business gift.

How to Make Winter Flowers Last Longer

A florist's guide to making winter flowers last longer: the cuts, water and placement that buy you an extra week, from our Collingwood studio.

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Get-Well Flowers: What to Send When Someone's Unwell

What to send when someone is unwell: choosing get-well flowers that comfort, what to write, and what to skip.

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Wrapped bouquet of white and green flowers resting on a timber table beside a boxed soy candle

Birthday Flowers That Feel Thoughtful, Not Generic

Birthday flowers feel more personal when they match the recipient, not just the occasion. Use this guide to choose a bouquet that feels considered.

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Against the Dozen Red Roses

Our co-founder Kellie on why the dozen red roses is usually the wrong thing to send, and what a Melbourne winter offers instead.

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Osaka bouquet in the new Fig & Bloom illustrated wrap

More flowers, a new look: the thinking behind 20% more stems for members

Why we retired our points programme for 20% more stems on every member order, redesigned the wrap, and put our name to a 7-day freshness promise.

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Wrapped Fig & Bloom bouquet with vivid pink, blush and burgundy flowers

How to Choose Flowers That Feel Right for the Occasion

Choosing flowers is easier when you begin with the occasion, relationship, setting and tone. Use this simple guide to send something that feels right.

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What to Write on a Flower Card When You Want It to Feel Personal

Not sure what to write on a flower card? Use these warm, simple message ideas for birthdays, thank-yous, sympathy, thinking of you and more.

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Winter Flowers That Bring Warmth to a Home

Winter flowers bring colour, texture and quiet warmth into the home. Here is how to choose a seasonal bouquet that feels comforting and considered.

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Event Flowers Made Easy: Corporate & Event Flower Delivery in Melbourne, Sydney & Brisbane

Fig & Bloom The Journal Flowers should be the easy part of an event, not another line on the run sheet. Here is how ordering them online actually works. Planning...

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Why Do My Roses Have Green Petals? Understanding Fresh Roses, Guard Petals & Flower Freshness

Fig & Bloom The Journal A green edge on a pale rose is easy to misread. More often, it is a sign the flower is young, and doing exactly what...

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Cooking Close to the Land at Mineral Springs Hotel

Fig & Bloom The Journal A November morning in the kitchen at Mineral Springs Hotel, where head chef Suthat Sathittanakun cooks to the rhythm of what his growers pick that...

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How Nature Shapes Regional Australia: Inside Daylesford Sunday Market

Fig & Bloom The Journal A Sunday morning at the Daylesford market, in conversation with the growers, distillers and cooks whose one constant business partner is the weather. This November,...

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Growing With the Seasons: A Visit to Fat Magpie Farm

Fig & Bloom The Journal A November visit to Fat Magpie Farm, where Trudi Reilly grows dahlias, sunflowers and garlic the slow way, working with the land rather than against...

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Bringing Calm, Creativity, and Connection to Busy Mums: A Chat with Tot: Hot or Not’s Joyce Watts

Fig & Bloom The Journal A conversation with Joyce Watts of Tot: Hot or Not, on time-poor parenting, carving out space to recharge, and finding calm in small, tactile moments....

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How a Flower Subscription Can Transform Your Workspace

Fig & Bloom The Journal Why the best-run offices keep flowers on a standing order: a small, weekly signal that the details are looked after. Walk into a room with...

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Celebrate Spring in Full Bloom: Why Flower Delivery in Sydney is the Perfect Seasonal Gift

Fig & Bloom The Journal Spring in Sydney, and the case for letting the season indoors: peonies, ranunculus and native stems, and how to send them well. Spring in Sydney...

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Making Moments: The Art of Mindful Living

Fig & Bloom The Journal On making moments: the small, deliberate kind that root you in the present, and why ten minutes with something beautiful can change a day. It’s...

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Sustainable Winter Décor: The Rise of Dried Flower Bouquets

Fig & Bloom The Journal Dried native arrangements have shed their dusty reputation. Chosen well, they hold their colour and texture for a year or more: winter décor with real...

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The Gentle Art of Flower Arranging for Wellness and Presence

Fig & Bloom The Journal Arranging flowers is quietly one of the simplest ways to slow the mind: a form of meditation with petals, colour and texture. The research agrees....

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