Press Releases

2026

August

Fig & Bloom becomes the first Australian florist to put “distance traveled” on every bouquet ↗

July

The look many Australian florists followed is finally being taught, and there’s wine ↗

Melbourne leads the big three on sympathy flowers, and it’s higher than five years ago, Fig & Bloom data shows ↗

Sydney sends the most celebrations of the big three cities, Fig & Bloom flower-card data reveals ↗

Brisbane is the big three’s most spontaneous flower city, Fig & Bloom data shows ↗

The most-written line on Australian flower cards this year wasn't "happy birthday." It was "thinking of you." ↗
Read the companion story on our Journal

‘Thinking of you’ beats ‘happy birthday’: what a year of flower cards reveals about how Australians really say the hard things ↗

2025

August

New Flower Club Provides Rare Pause for Mums who Can’t Clock Off ↗