A Drink is Not Just a Drink: It's an Experience

A Drink is Not Just a Drink: It's an Experience

Fig & Bloom monogram

Fig & Bloom

The Journal

Three tabletop florals, built to echo the botanical illustrations on a bottle of Tanqueray Sevilla, for a client whose motto is that a drink should be an experience.

Recently, we had the honour and fun of working with our client Sweet & Chilli. They're a specialist drinks agency, offering a unique range of tailored services to the events, drinks and hospitality industries. Working with them on their latest dinner party, we honoured their motto of “a drink is not just a drink, it's an experience.”

Flowers too are an experience, and so the inspiration flowed as easily as the cocktails and the final result was flawless for the guests.

Let us set the scene. The surroundings at this particular event needed to be as fun as the festivities. At the heart of this magical maelstrom were a spectrum of cocktails, which our arrangements framed perfectly.

A key component of the drinks was the Tanqueray Sevilla Distilled Gin, which boasts ingredient illustrations on the bottles. We took these illustrations as a mood board and visually represented them using floral elements in our designs.

A bottle of Tanqueray Flor de Sevilla gin, the inspiration for the florals
‘Flor de Sevilla’ by Tanqueray

Spotlight centre amidst the cocktails was an equal feast for the eyes. Blooming out of a contemporary tall vase, was a statuesque explosion of greens, oranges and pretty whites.

Featuring a hand-selected array of fruit and vegetables including coriander and navel oranges, finished with the sharp, sweet scent of fresh liquorice sticks.

A tall floral arrangement with oranges, coriander and liquorice sticks
Greens, oranges and pretty whites

The shorter vase boasted a cascade of greenery, punctuated with bright little Cumquats and framed with pretty white Queen Anne's Lace. It was lovely from any angle. The small fragrant Jonquils replicated the orange blossom from the gin, and the whole look was finished with soft Viburnum and Cypress.

A shorter arrangement with cumquats, Queen Anne's Lace and jonquils
Jonquils, echoing the orange blossom

To finish the triptych of floral embellishments, we created the rustic look of a farmer's market, with decorations based around wooden crates. Small, hand-tied arrangements of orange clusters and liquorice peeked and draped over the stacked wooden crates, establishing fun interaction points for guests.

A farmer's market styled floral display on wooden crates
The third piece: a farmer's market look

Tanqueray Flor de Sevilla is a unique distilled gin made with Sevilla orange essences and other botanicals. The result is a balance of the bittersweet taste of Seville oranges with the complexity of Tanqueray London Dry Gin.

Flowers too are an experience.

All three elements worked in harmony and considered every touch point of the guest's sensory experience, and as they entered the room, the sweet aroma of the Jonquils was contrasted by the sharp sour scent of freshly-cut oranges. This combination heightens both the impact of the floral décor, but also the taste of the cocktails.

An event is a good way to showcase your brand through multiple senses, and flowers are a subtle, but effective way to do this. Get in touch with us here, if you'd like to see how we can bring your event to life.

Detail of the floral arrangements on the night
Detail, on the night
Guests at the Sweet & Chilli dinner party among the florals
The room, dressed for the night
A close-up of the citrus and floral arrangement
Citrus and florals, close up

A drink is not just a drink. Neither, as it turns out, is a centrepiece.

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Fig & Bloom studio archway, styled with fresh flowers

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