Soft white Fig & Bloom bouquet with greenery for a gentle sympathy gesture

Sympathy Flowers: What to Send When Words Are Hard

When words are hard, sympathy flowers can offer quiet care. Here is how to choose an arrangement and write a simple condolence message.

In the Buckets: June

What came back from the market this fortnight: hellebores, deep plum stock, ornamental kale — and why June is secretly the best month to buy flowers in Melbourne.

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I Only Ever Use One Foliage

On the quiet difference between British flowers and Australian ones — and why I leave most of the greenery out.

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A Fig & Bloom arrangement being handed over at an office entrance, the recipient mid-smile

Client Thank-You Flowers That Do Not Feel Templated

Client thank-you flowers feel more considered when the reason, timing and card message are specific. Use this guide to send a polished business gift.

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How to Make Winter Flowers Last Longer

A florist's guide to making winter flowers last longer — the cuts, water and placement that buy you an extra week, from our Collingwood studio.

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Get-Well Flowers: What to Send When Someone's Unwell

What to send when someone is unwell — choosing get-well flowers that comfort, what to write, and what to skip.

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Wrapped bouquet of white and green flowers resting on a timber table beside a boxed soy candle

Birthday Flowers That Feel Thoughtful, Not Generic

Birthday flowers feel more personal when they match the recipient, not just the occasion. Use this guide to choose a bouquet that feels considered.

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Against the Dozen Red Roses

Our co-founder Kellie on why the dozen red roses is usually the wrong thing to send — and what a Melbourne winter offers instead.

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Osaka bouquet in the new Fig & Bloom illustrated wrap

More flowers, a new look: the thinking behind 20% more stems for members

Why we retired our points programme for 20% more stems on every member order, redesigned the wrap, and put our name to a 7-day freshness promise.

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Wrapped Fig & Bloom bouquet with vivid pink, blush and burgundy flowers

How to Choose Flowers That Feel Right for the Occasion

Choosing flowers is easier when you begin with the occasion, relationship, setting and tone. Use this simple guide to send something that feels right.

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What to Write on a Flower Card When You Want It to Feel Personal

Not sure what to write on a flower card? Use these warm, simple message ideas for birthdays, thank-yous, sympathy, thinking of you and more.

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Winter flower arrangement in deep burgundy, ivory and gold on a timber kitchen table in soft morning light

Winter Flowers That Bring Warmth to a Home

Winter flowers bring colour, texture and quiet warmth into the home. Here is how to choose a seasonal bouquet that feels comforting and considered.

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Event Flowers Made Easy: Corporate & Event Flower Delivery in Melbourne, Sydney & Brisbane

Planning an event comes with enough moving parts already — venue logistics, guest lists, catering, styling and schedules. Organising flowers should feel seamless, not like another stressful task on your...

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Why Do My Roses Have Green Petals? Understanding Fresh Roses, Guard Petals & Flower Freshness

One of the most common questions we receive at Fig & Bloom is: “Why do my pale pink or white roses have green around the outer petals?” Many people assume...

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Cooking Close to the Land at Mineral Springs Hotel

In November, we set out to explore regional Australia — not as a destination, but as a way of working. Across farms, markets, and kitchens, we met people who shape...

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How Nature Shapes Regional Australia: Inside Daylesford Sunday Market

This November, we set out to explore regional Australia through the people who gather there each week. On Sunday mornings in Daylesford, the town gathers differently. Makers arrive with soil...

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Growing With the Seasons: A Visit to Fat Magpie Farm

This November, we set out to explore regional Australia through the people who grow with the land, not against it. Across farms, markets and kitchens, we met makers whose work...

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Bringing Calm, Creativity, and Connection to Busy Mums: A Chat with Tot: Hot or Not’s Joyce Watts

We recently had the opportunity to chat with Joyce Watts, CEO of Melbourne’s iconic Tot Hot or Not, the go-to online destination for local families looking for new events, experiences,...

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How a Flower Subscription Can Transform Your Workspace

Walk into a room with fresh flowers and the difference is instant. Colours stand out. The atmosphere shifts immediately. There's something people pick up on, though they might not pinpoint...

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Celebrate Spring in Full Bloom: Why Flower Delivery in Sydney is the Perfect Seasonal Gift

Spring in Sydney is pure magic; the harbour light shifts, becoming softer somehow. Jacarandas start shedding their purple petals like nature's own confetti. You can feel the mood lift around...

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