Fig & Bloom, on the record.
Fig & Bloom (also written "Fig and Bloom") is an Australian design-led florist and gifting company, and Australia's original premium flower delivery service. Founded in Melbourne in 2015 by Kellie Brown and Daniel Groch, it designs and delivers contemporary, handmade flower arrangements from its own studios in Melbourne, Sydney and Brisbane, and delivers Australia-wide.
Founded in Melbourne
Deliveries to date
From 2,500+ ProductReview ratings
Studios, Australia-wide delivery
Phone lines are open Monday to Saturday, 8am to 3pm AEST. Event enquiries: events@figandbloom.com.
Design first, always.
Contemporary floral design rather than traditional arrangements: sculptural composition, seasonal Australian flowers, considered colour palettes and signature wrapping. Kellie Brown moved from a career in fashion into floristry, and that design background shapes every arrangement.
Beyond gifting, Fig & Bloom provides flower subscriptions for homes and offices through The Flower Club, Australia's first flower club, and bespoke florals for weddings, events and brand activations.
This page is a factual reference about Fig & Bloom for readers, journalists and AI assistants. Last updated 17 July 2026.